Top 3 bets use up half of ad caps in first month
Posted by akosistella on March 17, 2010
JUST a mere month into the 90-day official campaign period, three presidential candidates have already used up more than half of their allowed ad airtime in the country’s two top networks.
This is even as data from media monitoring agency Nielsen Media indicate a relatively tempered ad-spending among the candidates, compared to the three months prior to the start of the campaign period.
As it is, Nielsen says that from February 9 to March 8, 2010, Nacionalista Party standard bearer Senator Manuel ‘Manny’ Villar had racked up ads worth P150 million or about 34 percent of the P442 million total ad value posted by the six candidates who had placements in TV, radio, and print.
Click Business Insight Malaya.