It’s a costly air war as VP bets splurge too on radio-TV ads
Posted by akosistella on March 19, 2010
It’s an expensive air war for presidential candidates; it’s an equally expensive air war for their vice-presidential running mates, too.
Just like their respective parties’ standard bearers, the leading candidates for vice president have poured in hundreds of millions of pesos on political advertisements on television.
The official campaign period started only last February 9, but from November 2009 to February 8, 2010, four candidates for vice president—Liberal Party’s Manuel “Mar” Roxas III, Pwersa ng Masang Pilipino’s Jejomar “Jojo” Binay, Nacionalista Party’s Loren Legarda, and Bagumbayan Party’s Bayani Fernando—had already incurred a total of P561.5 million in advertising values for television, radio, and print ads.