Evolution of elections
Posted by akosistella on March 29, 2010
THE LONG VIEW
By Manuel L. Quezon III
FROM the first post-Edsa Presidential election in 1992, to the present, we’ve made a transition from the retail campaigns of the past to the wholesale media politics of the present. If the 1940s and 1950s witnessed the transition from the era when politicians slowly climbed the political party ladder and relied on local leaders to deliver the votes, to a time when the jingle, media exposure and populism gained the upper hand, it was still a time when the personal touch reigned supreme.
Magsaysay heralded the crumbling of the party system and leadership by seniority borne on the shoulders of entrenched local leaders. But those scrambling to be his heirs took things even further: Macapagal barnstormed the country, trying to shake the hand of every voter; Aquino and Marcos helicopter-hopped their way around the country. And as with all transitions for much of this time the old coexisted with the new. The Last Hurrah of the old parties was the 1969 election and then martial law put in place something new that was old at the same time.
Click Manolo Quezon.