Everything you've wanted to know about RP politics, but were afraid to ask.

Manny Villar’s ominous sharp drop in the latest SWS poll

Posted by akosistella on March 30, 2010

By William M. Esposo

We see three main reasons for Villar’s sharp drop. First is that the issues against Villar have gained traction. The second reason is the leveling of the advertising field where Villar had outgunned Aquino on TV ads by as much as 4 to 1 from November 2009 to January 2010. Both of them are now bound by the set limits of the Election Law which is 120 minutes in each TV network. The third is the marked improvement of Aquino’s ads. His message is better focused.

Quite interesting is a random poll that BusinessWorld writer Tess Abesamis has been doing among taxi drivers. Tess felt that the taxi drivers would reflect the thinking of the big voting base of the classes D and E which is the battleground in terms of voters’ demographics.

Click William M. Esposo.

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