Ad agency defends Villar ‘Scroll’ ad
Posted by akosistella on April 7, 2010
MANILA, Philippines – The ad agency of Nacionalista Party standard-bearer Sen. Manny Villar on Wednesday defended its “Scroll” TV ad, which has been widely compared to the “Truth Upside Down” political ad of Argentinian candidate Lopez Murphy in 2006.
In a statement, TBWA\Philippines admitted that it adapted the Villar ad from the Argentinian politician’s ad. The agency said it belongs to a worldwide network of ad agencies and that many of its ideas for ads have been adapted in several countries. Among its ideas are ads for adidas, Pedigree, Absolut, Apple and Nivea.
“The fact is, many ideas of the local agency have been adapted in many countries in our network, the most recent of which is the work it had done for Absolut vodka. That’s how powerful ideas become even more powerful,” the agency said.
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Noynoy, Villar helped Arroyo stay in power, says Erap son
For supposedly contributing to President Gloria Macapagal-Arroyo’s rise to power, presidential aspirants Manuel Villar Jr. and Benigno “Noynoy” Aquino III should apologize to the public and to former President Joseph “Erap” Estrada.
This was according to Estrada’s camp led by his son, San Juan City Mayor Jose Victor “JV” Ejercito, the vice president of the opposition party Pwersa ng Masang Pilipino (PMP) in Luzon.
“Why don’t they (Aquino, Villar) first admit they were wrong in contributing to President Estrada’s ouster and installing [President] Gloria to power? Why don’t they admit this was the reason why the Filipinos have been suffering for nine years under the Arroyo regime,” Ejercito read a prepared statement at a press conference on Wednesday.
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