Political advertisements boost Lopez media group revenues
Posted by akosistella on April 9, 2010
POLITICAL advertisements boosted revenue of the Lopez family-owned media company ABS-CBN Broadcasting Corp. in the first quarter of this year, its executives said.
Chief financial officer Rolando P. Valdueza, however, said they expect revenue contribution from the political ads to taper down beginning in the last week of April and the first week of May.
Valdueza said in January, the listed firm hit P1 billion in air time revenues, although this is lower by P200 million in 2007, also an election year.
“That is incremental air time revenue,” Valdueza said at the company’s investor briefing Thursday morning.
Advocacy ad revenue for that month he estimated to be close to P400 million.