With each Gulp, 7-Elections tracks voting trend for polls
Posted by akosistella on April 17, 2010
On a sunny afternoon, 18-year-old student Mara Francisco walked from her home in Don Antonio, Quezon City to the nearest 7-Eleven branch. She picked up a sandwich and a juice drink with her chosen presidential candidate's face on the cup.
“I’ve been buying drinks in this cup since summer started and I think I’ve already contributed a lot to [my candidate’s] tally,” she said. “It’s a fun way to participate in the elections.”
In March, 24-hour convenience store 7-Eleven launched the 7-Elections promotion, an informal poll for the presidential candidates running for the 2010 elections using their in-house cup Gulp.
Instead of their signature red, the Gulp drink cups now come in different colors, bearing the faces and signature colors of the nine presidential candidates.