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Posts Tagged ‘Maria Montelibano’

The Noy Chronicles

Posted by akosistella on July 13, 2010


By Yoly Villanueva-Ong*


A good beginning

MANILA, Philippines – This three-part series is a first person account of our experience with the 15th President of the Philippine Republic. Despite the chaos, rough sailing and dubious characters we encountered in the so-called people’s campaign, I firmly believe that our nation has been handed one more miraculous chance at grabbing our place in the sun, after nine years of merciless darkness.

This is an attempt to set a piece of history on record, even if admittedly the view is long but narrow, as seen only from my personal lens. Six years from now we may look back and hopefully earn the right to give ourselves a pat on the back because we did not squander our potential; that we were able to prevail over vast differences and vested interests; that we managed to climb Mount Nebo and have a glimpse of the Promised Land.

via The Noy Chronicles part 1.

The campaign that never was
(The Noy Chronicles part 2)

MANILA, Philippines – “This election is ours to lose,” was the ironic statement of Danny Gozo, as he briefed me over coffee. Atty. Henry Gozon echoed the same sentiment, when he told Noy with a chuckle, “The only way you will lose is if you make major mistakes.” This wasn’t just cockeyed optimism.

An internal survey done by Mercy Abad with field work in late August 2009 placed Noy at 54 percent, with a trajectory that could reach as high as 63 percent, and a deep commitment measured at 41 percent. In layman’s terms this means that 6 out of 10 Filipinos was inclined to vote for Noy, and a hardcore 4 out of 10 said they would surely vote for him. This is important because research has shown that 33 percent of the electorate will likely change their mind.

Via The Noy Chronicles part 2

As it was in the beginning
(The Noy Chronicles, Part 3)

MANILA, Philippines – The campaign sputtered along like an overheating car just trying to make it to December for a tune-up. We assumed that Comelec would disallow pre-election activity after the last day of filing. But they did not. That favored “he who has gold”, but not those who needed a pit stop. Noy was still ahead, but Villar was gaining, fuelled by burning big bucks. (SWS, Dec 09 Aquino-46.2%, Villar-27%; Mar-43.3%, Loren-32%)

The confidence had considerably lessened. Reinforcement was badly needed. So the informal family effort developed into a parallel shadow group dubbed “Pinball” after Pinky and Ballsy. Talk was that COPA and other “Coryistas” who felt excluded in the campaign, found their bearings here.

Via The Noy Chronicles part 3

*Yoly Villanueva-Ong is chairperson of the Campaigns Group of Companies


Posted in 2010 elections, Manny Villar, MAR Roxas, Noynoy Aquino, Opinion, Philippine politics | Tagged: , , , , , , , , , , , | Leave a Comment »

How LP is cleaning up Noynoy’s campaign

Posted by akosistella on February 11, 2010

According to Liberal Party campaign manager Butch Abad, the latest Pulse Asia survey underscored the need for the party to adjust its campaign strategy. He noted that unlike the campaigns of the other presidential candidates, Aquino’s campaign is only 4 months old and was birthed by a genuine desire by people to see Aquino run.

“Internally, this campaign is owned by so many groups. This was not a campaign that came about because of the ambition of one individual who starts raising money, putting up an organization and pushing his own candidacy. This was, as [Inquirer columnist] Amando Doronilla said, the second time in Philippine politics when someone was drafted to run for president and you have people from politicians, church-based groups and NGOs pushing him to run,” he said in an interview Tuesday on ANC’s “Strictly Politics” program with Pia Hontiveros.

Click ABS-CBN News Online Beta.

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Posted in 2010 elections, Campaign ad, News, Noynoy Aquino, Philippine politics | Tagged: , , , , , , , , , , | Leave a Comment »

Media handlers at work

Posted by akosistella on January 18, 2010

Media or propaganda can spell victory or defeat for candidates and their political parties in any election. Media and public relations practitioners are very much in demand these days. They can earn a fortune depending on their expertise in promoting their client-politicians and the size of the war chest and PR budget of the latter.

Ask any veteran politician and he will tell you propaganda expenses account for the bulk of the campaign money especially of candidates for national positions. In the 2007 elections, several senatorial candidates spent from P100 million to P200 million each for television advertisements alone. In the current electoral contest, one presidential bet is rumored to have already spent a billion pesos for TV ads.

Click Fel V. Maragay.

Posted in 2010 elections, MAR Roxas, Noynoy Aquino, Opinion, Philippine politics | Tagged: , , , , , , , , , , , | Leave a Comment »